As a SaaS company, you know how much value your product generates as data for your customers. Yet most of your customers settle for viewing reports inside your product's UI — even though they would happily analyze the same data in more depth, combine it with other data sources, and share insights across their organization.

The BI-to-SaaS partnership program solves exactly this: we build a ready-made Power BI template on top of your SaaS product that you can offer to your customers at a fraction of the cost of traditional reporting development. For you, the program is free — you earn new recurring revenue when customers purchase the template for their own use.

We've built a dedicated site for this program that covers the value proposition, pricing, and use cases in detail: bi4saas.com. This article gives you a summary of the program's core.

What is BI-to-SaaS?

BI-to-SaaS is a scalable reporting solution for growing SaaS companies whose product collects significant data for customers. The Power BI template offered to your customers is:

  • Ready-made — no months-long development project per customer
  • Scalable — the same template for all customers, simple to maintain
  • Customizable — each customer can extend it with their own data sources and calculations
  • Affordable — typically 60–70% cheaper than a customer's own development project

Up to 70% lower reporting costs

A traditional custom Power BI report for a customer is a €2,000–15,000 project that takes 2–4 months and ties up a development team. Through the BI-to-SaaS template, the cost to the customer is €500–2,500 and deployment happens in days.

The savings come from the fact that the template's core — data model, DAX measures, visualizations, Microsoft Fabric integrations — is built only once. Customer-specific customization (their own data sources, brand colors, additional metrics) becomes a light addition on top of a finished foundation.

How it works

  1. We jointly develop a Power BI template into which your customers can easily feed their own data through your API.
  2. You can offer this ready-made product to your customers for data analysis — as part of your product or as a separately sold add-on.
  3. We provide training to your customers on how to deploy and effectively use the reporting.
  4. We stay available when your customers need custom follow-up development — new visualizations, deeper data source integrations, or entirely new report pages.

Value proposition for the partner

  • Risk-free partnership — the program is completely free for the SaaS company. Revenue is tied to template sales, making this a risk-free partnership.
  • Grow customer value — you gain additional revenue from your existing customer base and grow customer lifetime value (CLTV).
  • Competitive advantage — stand out by offering agile, advanced Business Intelligence reporting as part of your SaaS solution.
  • Fast deployment — ready-made Power BI templates integrate quickly into your product. No lengthy development work on either side.
  • Happy customers — data is valuable to customers and they want to use it effectively. The template is significantly cheaper than building their own reporting.
  • Ongoing development and maintenance — we remain a partner when customers need custom solutions. Extending a finished template is substantially cheaper than building from scratch.

Comprehensive partnership, foundation to top

We don't leave the partner or the customer with a report template that has a problem. Our service is a five-layer pyramid:

  • Power BI Template — ready, customizable report foundation for your SaaS product
  • Deployment — support and guidance for rollout and automatic refresh setup
  • Training — end-user training and ongoing support for effective report use
  • Maintenance — ongoing support, updates, and technical upkeep
  • Extended development — new features based on customer needs

The 2026 perspective: Fabric, Copilot, and Power BI Embedded

With the launch of Microsoft Fabric (2023) and Power BI Copilot (2024), the BI-to-SaaS program has opened up new possibilities that we leverage when building templates:

  • Microsoft Fabric and OneLake provide a unified data platform underneath the template. Your customer can get your product's reporting plus an organization-wide data lake layer under a single agreement.
  • Copilot in Power BI lets your customer's end users ask questions in natural language ("Which product sold best in Q1?") without having to learn DAX.
  • Power BI Embedded enables reports to be embedded directly inside your SaaS product. Your customers don't need their own Power BI license — reports appear seamlessly as part of the product experience.

Case: Falcony

We launched a strategic partnership with Falcony Oy in 2023. The collaboration has produced a comprehensive suite of Power BI report templates: inspections and observations, ESG reporting, customer satisfaction & NPS, risk management, safety management, and tenant experience. The templates pull data from Falcony's AWS cloud database via tailored SQL queries, and the suite has enabled their product to scale into new customer segments.

Explore Falcony and our other customer stories →

Is my company a fit for a BI-to-SaaS partnership?

Company size and type:

  • Revenue approximately €0.5M–10M
  • Business model: B2B SaaS
  • Growth stage: scalable business
  • Focus: enterprise customers

Product characteristics:

  • The SaaS product collects significant data
  • Customers want to analyze that data more deeply
  • The data is valuable for customer decision-making
  • The product is already on the market with paying customers

Typical challenges we solve:

  • Expensive BI development — custom reporting costs a lot and takes months
  • Combining data — customers want to integrate data with their other systems
  • Broader visibility — they want to share information with people outside the product
  • Centralized analytics — customers use many tools but want one platform for analysis

Frequently asked questions

What is the BI-to-SaaS program?

BI-to-SaaS is a partnership program in which BI-Asiantuntijat develops a Power BI template on top of a SaaS company's product. The template lets customers analyze and report on their data easily, without expensive development projects.

Why do I need a Power BI template when my product already includes reporting?

Even when your product has built-in reporting, customers often want to combine SaaS data with other data sources, share reports with people who don't use the SaaS product, centralize all reports in one place (Power BI), use Power BI's advanced analytics features (Copilot, AI visuals), and modify reporting to create their own calculations.

How long does template development take?

Template development typically takes 1–2 months. Timing depends on data complexity, reporting scope, API integration requirements, and the specific domain.

What technical requirements does the template have?

Your SaaS product must expose an API or data warehouse that the customer can access (possibly for an additional fee). The customer also needs a Power BI Pro or Premium license — or alternatively, we can build a Power BI Embedded solution so that the customer doesn't need their own license.

Can the template be customized to customer needs?

Yes. The template is designed to be customized. The customer can add their own data sources, modify visualizations, create new report pages, adjust colors and styling, create their own measures, or hire us for deeper customization. Changes to the data model itself require technical expertise.

Is the partnership risk-free for us?

Yes. The partnership is completely risk-free for a SaaS company: no upfront investment, no fixed costs, and you only pay when templates are sold.

How much does the template cost our customer?

The template price is typically €500–2,500 per customer — approximately 60–70% cheaper than building reporting in-house. The exact price is tied to implementation cost and can be estimated at the start of the partnership.

How quickly can we get started?

The partnership can start quickly: first meeting within a week, project definition in 1–2 weeks, development kickoff 2–3 weeks after the agreement, first version ready in 1–2 months.

Learn more at bi4saas.com

If you are a SaaS company interested in the BI-to-SaaS program, we recommend visiting our dedicated site bi4saas.com. The site is built specifically around SaaS company needs:

  • Detailed value proposition, pricing, and service model
  • A calculator for estimating BI-to-SaaS revenue from your own customer portfolio
  • Deeper technical requirements and architecture options
  • Examples from different industries (ESG, safety management, customer experience, sales)
  • Direct contact with our SaaS partnerships team

BI-Asiantuntijat.fi serves the broader market of any company needing Power BI reporting — bi4saas.com is dedicated entirely to SaaS partnerships.